Touchy/Feely is a framework for exploring diverse emotional responses to human interactions with objects and living things. A Touchy is an interaction. A Feely is an emotional response to the interaction. In the written word, a Feely can be expressed as something you say out loud, something you say to yourself, something commonly said, specific memories and associations, a physiological reaction, or some other emotional descriptor. Because we all bring our own references and memories to our daily interactions, some Feelies are personal. Some Feelies are also more universal because we have shared experiences and cultural associations.

    The Touchy/Feely book is a selection of 100 illustrations of different Touchies and their corresponding Feelies, which read like frenetic poetry and represent a diverse range of emotions.

    It is my hope that designers use Touchy/Feely as a tool for uncovering the richness of interactions and for developing better empathy skills to inform human-centered, inclusive design. It is also my hope that this book offers a fun way for all to reflect on and celebrate the small interactions around us, promoting empathy in everyday life.
  • An Exploration of Emotional Ergonomics​​​​​​​

    Touchy/Feely is an exploration of emotional ergonomics to foster empathy 
    for human-centered, inclusive design.

    Traditional ergonomics focuses on the physical relationship between human and object. Designers and engineers ask themselves functional questions like: How will someone sit comfortably in this chair? How much force will someone need to twist open this jar?

    Emotional ergonomics considers the physical interaction between human and object as a more complex dialogue between body, object, heart, and mind. It examines how touch, gesture, sight, smell, sound, and taste impact how we feel. We ask questions like: How do you feel when you ride a bike? How do you want to feel when you put on lipstick? We can only truly understand how people touch and feel objects if we also understand how objects touch us and make us feel.

  • Book Specs​​​​​​​

    This 6" x 6" hardcover book is 222 pages with a semigloss laminated cover finish, Mohawk super smooth uncoated 120gsm interior pages made with renewable energy, and black end pages. All paper is also FSC certified, a certification of the Forest Stewardship Council, meaning the paper comes from responsibly managed forests that provide environmental, social and economic benefits.

  • A Peek Inside the Book

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