SMARTY PANTS VITAMINS BRAND CAMPAIGN

  • Taking a handful of horse pills to get your daily dose of vitamins is not fun. SmartyPants Vitamins decided to change this fact. They created the first all-in-one Multivitamin + Omega3 + Vitamin D focused on the nutrients toughest to get from food and packing them into a delicious gummy. You get the same punch without giving up the quality or nutrient density your expect from taking pills.
     
    Cactus partnered with SmartyPants to launch a brand-new national awareness campaign this fall (print and digital) that illustrates how SmartyPants makes healthy routines fun — and proves that being healthy doesn't have to be a chore.
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    VIDEO
     
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    PRINT
     
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    ICONS
     
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    DIGITAL
     
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  • Credits:
    CACTUS CREATIVE TEAM:
    Norm Shearer, Partner, CCO
    Jeff Strahl, Associate Creative Director
    Josh Jevons, Designer & Art Director
    Ricky Lambert, Copywriter
     
    CACTUS PRODUCERS:
    Brooke Woodruff, Senior Broadcast Producer
    Jamie Sharp, Print Producer
     
    CACTUS ACCOUNT TEAM:
    Joe Conrad, Founder, CEO
    Ainslie Fortune, Brand Strategy Director
    Samantha Clements, Account Executive
     
    PHOTOGRAPHY:
    Bryce Boyer, Photographer
    Mando-Matic, Retoucher
     
    PRODUCTION:
    Storytellers Anonymous
     
    POST PRODUCTION / COLOR CORRECTION:
    Idolum
     
    AUDIO POST
    Coupe Studios