A visual identity for a conceptual clothing line named NYX X HEM. Nyx being the god of night and Hemera being the god of day, and a slight play on words — the name was born. The concept behind N x H was simple; affordable clothing for the young professional woman who wishes to be classy and dressed well while at work and then by swapping a couple of garment pieces out be ready for a fun night out with her friends — going from day (HEM) to night (NYX).
Classes: Web & UI, Typography, Digital Design in Motion at Rochester Institute of Technology
Professors: Chris Jackson (Web & UI) and Lorrie Frear (Typography)
Stock: photodune.com (model)