Head of the Charles and Olympic Announcement Boxes

  • Designed to promote New Balance’s sponsorship of the Head of The Charles Rowing Regatta, the promotional box was specially engineered to hold a hard-bound 50th anniversary HOCR book, a New Balance HOCR jacket, sun glasses, croakies, a water bottle, and a pair of HOCR branded 990 shoes, ranging up to men’s size 14.
  • The box was designed to ship flat, and assembled during the event to hand out promotional items to athletes. As a former collegiate rower, I engineered a box to contain the product, and to be an instantaneous perspective that every crew member is very familiar with: shoes, at an incline, in a foot stretcher.
  • The HOCR box was re-designed and specially outfitted to announce to sport New Balance’s sponsorship of the USRowing Olympic team. A pair of US Rowing branded Minimus 20v5 Trainers, sat atop a metallic gold foot-stretcher tray.