• #CaptureTheDroid was a Star Wars Day event. The fans can watch 3 stop-motion videos featuring R2-D2 and Jawa figurines and win a trip to San Diego Comic-Con. Each video ended with a clue leading viewers to enter an online sweepstakes. The fans who found the droid/R2D2 and said the secret passphrase won incredible prizes, including exclusive Star Wars merch, DROID Turbos, and a trip to San Diego Comic-Con.
  • Production Company: Subvoyant
    Director: Jason Cacioppo
    Exec Producer: Adam Dugas
    Producer/1st AD: Matthew Panepinto
    Photography/editing/compositing: Jason Cacioppo
    Animator/SFX: Ted Yang-Hsin Chen
    Production Designer: Marina Smargiannakis
    DI Color Grade: T.J. Seiler
    Assistant editor/animator: Jessy Abid
    McGarryBowen New York
    Mark Koelfgen
    Executive Creative Director:
    Cliff Skeete
    Creative Director:
    Pete Williams
    Associate Creative Director:
    Michael Camarra
    Associate Creative Director:
    Laz Marquez
    Sr. Copywriter:
    Peter Min
    Grant Cohen
    Art Director:
    Alex Shelley
    Managing Director, Content Production:
    Dante Piacenza
    Director, Content for Emerging Platforms:
    Paisley McCaffery
    Assistant Producer:
    Lauren Lampasi
    Group Managing Director:
    Liz Whittaker
    Sr. Digital Producer:
    Toni Hsu
    Sr. Digital Producer:
    David Kincaid
    Jr. Digital Producer:
    Cara Gibson
    Executive Planning Director:
    Kim Bates
    Group Planning Director:
    Natalie Puccio
    Associate Strategy Director:
    Tziona Katz
    Brand Planner:
    Wei Wong
    Group Director Marketing Science:
    Klaus Schlechner
    Sr. Analyst:
    Nicole Murakami
    Tani Hochestein