Gatorade - Sports Hydration Tracking System


    Digital innovation meets the beverage industry
    Gatorade has long been the sports hydration leader for elite professional athletes. The trend of turning to sports nutrition and product customization for a competitive advantage presented a unique opportunity for Gatorade and its sports science research group, Gatorade Sports Science Institute (GSSI). Gatorade collaborated with Smart Design and others to design, develop and pilot a first-of-its-kind hydration tracking and personalized sports fuel delivery system. (Project completed at Smart Design)

    CLIENT: Gatorade
    INDUSTRY: Food and Bev
    MARKET: Elite, professional athletes
    ROLE: Industrial Designer