Making electric more meaningful.
A collaboration with OXO on a new line of electric appliances called Oxo On—a first for OXO— was driven by the belief that technology should simplify—not complicate—our lives. The thoughtfully curated line of products, which include coffee makers, toasters, and an immersion blender, was painstakingly designed with user needs in mind instead of copious bells and whistles. Features focus on helping people reach better outcomes with less effort. (Project completed while at Smart Design)