BMW of North America - www.bmwusa.com
BMW X5 – newly redesigned
Figure how to sell the key benefit of BMW's new product, the X5.
People like fast, so I decided to emphasize the 0-60 in 4 secs as not many other SUVs can do the same.
The company wants more people under 30 to be aware of these boots as fashion wear.
We had to come up with an ad for Converse based on one of the categories:
I choose fact-based as I knew Converse had a rich history. 'Merica!
Christmas candy (either an individual type or an entire brand)
Produce a 6-second video ad
Develop a storyboard and shoot a video commercial for candy.
-Video must clearly be selling a product or the idea of a product
-Opening shot must have a title or something making it clear what the ad is about
-Closing shot must include student’s name and the hashtag #ritad
I choose York because I knew it was a christmas candy. It has mint and coconut as the ingredients so I decided to play with those ingredients by turning them into background elements. At the time of this assignment, winter was coming so I wanted to portray that. Here's the result