Stefan Sagmeister | Poster Design


  • BRIEF

    The objective of this project was to create a design a poster for lecture series (by a designer of our choice) focusing on type hierarchy. The poster design was to be influenced by previous research and presentation on the chosen designer.




  • PRESENTATION

    The presentation discussed Stefan Sagmeister's influence, life and work, and lent itself to the poster design. 
  • PRELIMINARY COMPS

    From a designer he always challenged the status quo and never changed his ideas and thought to fit the societal norms,  the biggest take away is a quote from his own diary- "ASSUMING IS STIFFLING". This is what I decided to name the lecture series. ​​​​​​​ Stefan is known for his out of the box and eccentric designs. I thus made an attempt to create the same in the preliminary comps.


  • FINAL DESIGN

    For the final design I decided to create a poster taking inspiration from Stefan's famous handwritten typeface and the free flow form he uses in his posters.