REINVENTING THE HAIR STYLING EXPERIENCE
Our goal was to jumpstart growth of the hair care business through product innovation efforts that elevate a brand’s emotional connection with consumers & stylists. The focus was to create ownable innovation aimed at reestablishing leadership and creating a wider
moat against competitors. (Project completed while at Smart Design)
We designed the CurlBar. It is a new hair-curling iron that is ergonomically angled and uniquely shaped like a number 7 which offers "A New Angle on Curls". The curling iron shape helps stylist achieve beautiful, long-lasting curls in seconds without strain on their wrist, shoulder and elbow. Another innovation is the first of its kind, an optional timer feature. The timer can be set according to the client's hair type and texture which assists the stylist to create a full head of curls in minutes without having to countdown in their head.
CLIENT: Hot Tools and Revlon
MARKET: Stylists and Beauty Enthusiasts
ROLE: Lead Designer