Thought At Work is a three-day, student-run, student-focused design conference that takes place every October at Rochester Institute of Technology.
For the 2016 conference, rising juniors and seniors filled the shoes of those that previously ran Thought At Work. As a team of forty design students, we defined what Thought At Work meant to us as a collective. Afterwards a small team of creatives and I worked to create a base for the visual identity of the conference.
Digital asset generation, projection mapping, art direction
Visually represent the essence and identity of Thought At Work.
Every person in the TAW team generated mood boards and keywords to help communicate what they believed Thought At Work was. Together we reduced the references and ideas down to three keywords and a handful of final muse imagery.
Our concept was simple to show the interconnectedness of the design community at Thought At Work by mixing all of our skills. To create mixed media visuals that communicated collaboration, connection, and moxie by literally collaborating.
Industrial designers built a form, New Media Designers made digital assets. We projected the assets onto the physical form and then photographed it all.