BMW - Beyond the Drive

  • BMW - Beyond the Drive
  • Beyond the Drive (TM) is a loyalization campaign, articulating the
    “holistically premium experience BMW Financial Services offers at every
    touch point and milestone of the ownership experience."

    Client: BMW Financial Services

    Brand Goal: BMW Financial Services will communicate with the customer during their 6-week "limbo" between ordering and delivery. In this phase, car status, financial services product information and services will shown.

    Value Exchange: Helpful, entertaining, informative and useful.
  • Progress States
  • Top Navigation
    Financial Service Products and Offerings
  • Submenu - BMW Cards
  • Side Navigation
    Resources for the customer to learn more about their vehicles.
    Electronic Owners Manual
    My BMW Account
    Media Center with photos and videos of their vehicle
    Set up paperless billing and autopay
    Learn more about a new feature, Connected Drive
  • Native Advertising
    Offer Products and Services Based on Progress the Car Is In