Imagine RIT 2017 | Poster Design

  • The little parts make up the whole.

    A festival poster for RIT’s 10th anniversary of Imagine RIT that targets RIT university-age and K-12 students.

    RIT is made up of like-minded groups of people, and the annual Imagine RIT is an engaging event for everyone.
    In order to exemplify the theme of “little parts making up a whole”, I determined that a good solution would be to give the campus depth through constructing an abstracted but recognisable version of the ins and out of RIT – its buildings and its community.
  • Inspiration – little habitats within 3D letterforms.
  • Process

    With the understanding that I would be creating a three-dimensional campus scene, I needed to plan out the composition such that the words “Imagine” would be readable, but also conducive to showcasing key characteristics of buildings.
  • Sketches – exploring how the word "IMAGINE" could be laid out, what buildings to incorporate, and a hint of Escher that didn't make it through to the final piece.
  • Constructing the letters wasn’t difficult – placing them meaningfully was.
  • Cinema4D renders of various explorations, from camera angle to colour.
  • Iterations

    Striking a balance in the contrast of the letters and background was key in being able to identify the graphics. I went from a duotone scheme to including the natural colours of building elements, conveying the colours of campus without overwhelming.
  • Final

    The final poster is simple in concept and composition, but is what I believe to be a successful conveyance of RIT’s campus spirit and of Imagine RIT’s playfulness.
  • Simple, fun, but not overwhelming – Imagine RIT.
  • The heart is in the details, capturing the spirit of RIT that reaches beyond our academic programmes.
  • Fin

    Overall, I am happy with the direction the poster took. It hit on the unifying aspect of RIT and is overall cohesive in theme. The colours also successfully portray aspects of campus. I also approached the project very methodically, which helped me with completing all the elements in time.

    Aside from being a fun and creative design project for an annual event, this poster was a good exercise in utilising a variety of tools and skills gained over the course of the New Media programme.
    Ethelia Lung

    Spring 2017

    4 weeks