Sustainable Refill Package for Seventh Generation

  • Sustainable Refill Package - Seventh Generation
  • The main aim of this proposed project is to create a sustainable refill system for Seventh Generation Surface Cleaner. Seventh Generation being a premium brand in the market, have no refill strategies till date which made this project all the more important to start. The goal was to create a refill system that is twice the volume of the primary package, with an intention to reduce the frequency for a customer to visit the store to buy the product. Customer satisfaction is the ultimate goal for any Company, and developing a refill strategy that is twice the volume at a reasonable cost yet sustainable was the ultimate aim of the proposed project – ‘Sustainable Refill System’