This project was a cobranded Master Visual putting forward Burger King’s Light meal together with Coke Zero. The objective of the brief was to reach out to our more health conscious clients, presenting a tasty, yet low in calories alternative. The representation of the coke bottle composed of salad ingredients floating in the air visually translates the word “light” in clever and original way to get our message across.
Client: Burger King
Agency: Creative Lab
Account Director: Amina Mansour
Account Supervisor: Mark Buccianti
Copy Writer: Amina Mansour
Account Executive: Nour Khaled
Art Director: Wadie Romany