Rochester Public Market(RPM) has a history of 112 years, which is one of cheapest and crowded farm's markets in Rochester, NY. The public market open year-around and offers locally and internationally produced fresh and prepared food, general merchandise and seasonal items. Currently, the market has been completed $8.5 million in renovations and additions that improve and expand Market amenities and the experience for vendors, shoppers and businesses. So, we got the opportunity to redesign the whole wayfinding system to make the market better. After analyzing existing problems, we decided to redesign the navigation system, improve the shopping experience and enhance the marketing advertising through multi-platforms (App, kiosk, signages, etc) to assist visitors and vendors of RPM.