Animated Typography


  • Animated Typography 
     
    Project Overview:
    The design challenge was to animate type and graphic elements in a dynamic way.
    The primary focus is on the type.

    Research: 
    I've researched Jazz posters and typography.

    Approach:
    Amy Winehouse is known for her expressive contralto vocal. Her music is a mix of soul, rhythm, blues, and jazz. It was important to keep the mood of the song and visually express the attitude that we hear.
    For this composition, I have chosen Clarendon typeface. San Serif adds playfulness and dynamic that creates the whole atmosphere and proper feeling of the music.