ODELL CLOUD CATCHER
I had the pleasure of art directing the can and 6-pack box for Odell’s latest limited release, Cloud Catcher. The idea was to give purpose to the name beyond describing the beer’s mouthfeel and taste profile. We wanted to personify the “cloud catcher” while using colors that scream off shelf and reflect the unique color profile inside the can. So we created a legend.
The fabled Cloud Catcher roams the sunset, sweeping up every stray Cumulonimbus. She has one mission: to capture the key ingredient for this hazy, smooth Milkshake IPA. Hop-forward with notes of creamsicle and peach, it delivers a citrus-like burst alongside its velvety texture. Her risk is your delicious reward.
My Role: Art Direction & Concept
First Round Concept Sketches